“Everybody is going to be waiting and watching to see what President Trump does, but it will be his own platform”, Jason Miller stated via Fox News.
Miller described a number of “high powered meetings” at Trump’s Mar-a-Lago resort as the point of creation but declined to name who has bid to collaborate on a vision that could send shockwaves through US politics after a comparably temperate period.
He offered no further comment, but it confirms what many have suspected since Donald Trump and his allies were banned across multiple platforms in January.
As you can see, there are very mixed feelings about what this might entail.
I hope President Trump puts Zuckerberg and Dorsey out of business with his new social media site.
— Mark Lutchman 🇺🇸 (@marklutchman) March 21, 2021
The FBI has thanked Donald Trump for his plans to create his own social media platform, rendering their surveillance of white nationalist terrorism all the easier.
— George Takei (@GeorgeTakei) March 21, 2021
Not to mention its financial viability.
I can say with 100% certainty that trump’s new social media thingy will go bankrupt.
— Covie (@covie_93) March 22, 2021
Idea Trump wants to start own social media platform tells you he understands how to make the media pay attention to him on Twitter, but nothing about how social media works. Social media runs on ads, only so many Goya & MyPillows around, if its all trolls, will get boring quick
— Clint Watts (@selectedwisdom) March 21, 2021
This leaves unlimited possibilities for what chaos could be unleashed. What can we learn from Trump’s past conduct that may inform his next steps as he tries to make a name for himself in Big Tech? Here are some pivotal moments from Trump’s past that might set the scene.
Trump’s digital exile
The first social media network to take action against Trump’s conduct was Twitter, who concluded he had used their platform to incite violence in the build up to the Capitol riots. What started as a 12 hour cooling period became a permanent fixture, with numerous others following suit. No leading platform has entertained his presence since – even moodboard site Pinterest remains defiant.
The sites included: YouTube, Facebook, Instagram, and Snapchat, as well as platforms Trump didn’t actively use such as Twitch, TikTok and Reddit.
“Given its significance, we think it is important for the board to review it and reach an independent judgment on whether it should be upheld”.
A few months after he was booted off Facebook, the platform went one further when it said it would ban anything that was “in the voice of Donald Trump”. The comment was sparked by an interview with the former president, published on his daughter-in-law Lara Trump’s page, from her podcast The Right View With Lara Trump.
It was pulled from Facebook on Tuesday night and later removed by Instagram.
Naturally, Lara wasn’t pleased with the removal and took to her Instagram to say, “And just like that, we are one step closer to Orwell’s 1984. Wow.”
A platform created on his own terms with his own money would certainly circumvent these obstacles.
The overwhelming influence of Twitter
From repeatedly using the platform to call Covid-19 the “China virus” to bragging about nuclear codes, Trump has abused his POTUS powers on Twitter more times than we can fathom.
Twitter began tightening controls by placing accuracy warnings on much of Trump’s content amid the Covid-19 pandemic. Some argued this was too little too late – he tweeted over 25,000 times throughout his entire presidency, and much of this had already taken place.
Several failed Tiktok bans
Trump decided in the throes of exploding Covid-19 fatalities that he was going to re-orient his priorities elsewhere by going after TikTok. In August 2020 he ordered for the app’s Chinese owners ByteDance to sell on to Microsoft within a 45 day period or be banned from app stores across America.
He believed the app was using data “to threaten the national security, foreign policy, and economy of the United States”. ByteDance have consistently refuted this and insisted the app’s data is actually stored in the US. Persistent attempts to block the app from the US failed, and were no longer in the former President’s power once he lost to Joe Biden.
For now, it stays a joke every time the app’s discourse goes a little…astray.
trump was right about tiktok https://t.co/7FC5B7xSfz
— ¢ (@lpglss) March 14, 2021
Did I just watch a tik tok commercial? Trump was right
— سيكو (@Staying_Kou) March 22, 2021
What could the new platform look like?
It’s hard to gauge, given the limited data we have been presented with. One thing’s for certain – you’ll see a rip roaring emphasis on free speech at every available avenue as his followers no doubt flock to a platform where their controversial views won’t be challenged.