Campbell Brown Details How Facebook Is Investing $1 Billion-Plus in Journalism

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When Facebook tapped former TV journalist Campbell Brown as VP of global news partnerships to help it build a bridge into the news industry in 2017, the social network company was facing many controversies and challenges. Brown sought to reshape the image of a platform that has been criticized over issues of misinformation and hate speech — and wasn’t exactly on friendly terms with the news media business. “I am proud to say that over the last four years, we have become one of the largest funders of journalism in the world, and I think we take that responsibility really seriously,” Brown told TheWrap, noting that the Facebook Journalism Project had committed $600 million to news content since 2018 and plans to nearly double that amount in the coming years, to $1 billion. Her first task at Facebook — which in June hit a $1 trillion market cap — was to sit down with news publishers and hear about what they needed. “Facebook is a tech company, obviously, with a way of building products that didn’t really do it in conjunction with (publishers),” Brown said. “Working in partnership with the publishers really got us on a path to doing some…

Read original story Campbell Brown Details How Facebook Is Investing $1 Billion-Plus in Journalism At TheWrap