Investing-Intensive Gen Z Confronts a Bear Market

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Welcome to a bear market, Gen Z. Some Gen Zers may recall the 2008 recession and the short Covid crash, but mostly they’ve seen stocks rise. Take Ella Gupta, who first invested at age 10. With her parents’ help, she took half of the profits of a bracelet-making business and bought stocks. At 14, she opened a Roth IRA, after starting her first job cleaning dental instruments. Now, at 17, she sees stocks falling. “There’s a lot of fear and uncertainty,” she says.

Gen Zers, like Gupta, are investors. An Investopedia survey says that more than half of Gen Z adults—ages 18 to 24—have invested, with 26% buying stocks. That makes them more financially active than any prior generation at that age. Gen Z is also a social-media generation. In a Gen Z survey, half of respondents said they learned investing on YouTube and other videos, a third on TikTok.