Partners Weigh Investments In Online Vendor Marketplaces

Cloud News

Wade Tyler Millward

October 13, 2022, 03:00 PM EDT

AllCloud, Converge Technology Solutions, Involta and more weigh in on vendor marketplaces and the channel.

Some services partners are starting to test out the opportunity from online marketplaces, which have been receiving major investment from vendors including Microsoft, Amazon Web Services, Google Cloud and Cisco and distributors such as Ingram Micro and Pax8.

However, services partners making listings on online marketplaces isn’t a ubiquitous practice just yet. And for some partners who are participating in marketplaces, the revenue made off marketplaces isn’t exactly replacing more traditional practices for finding leads and closing deals.

That’s the story from a variety of partners surveyed by CRN reporters this week at CRN parent The Channel Company’s XChange Best of Breed (BoB) conference, held in person in Atlanta.

[RELATED: 6 Tips MSPs Should Know About Going Into 2023]

Do partners like online vendor marketplaces?

Representatives from AllCloud, Converge Technology Solutions, Invenio IT, Clutch Solutions, Involta, Flagship Solutions Group and TurnKey Solutions gave their takes on the marketplaces opportunities heading into 2023.

Here’s what they had to say.

 Learn About Wade Tyler Millward

Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at

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