Alphabet Inc. GOOG GOOGL will reportedly release its highly-anticipated foldable phone, the Pixel Fold soon, allowing users to trade in their Apple Inc. AAPL iPhones for a discounted price.
What Happened: Google is set to enter the foldable smartphone market. The company is expected to launch its debut Pixel Fold in June, which will be revealed at the upcoming Google I/O developer conference on May 10, reported CNBC citing some internal communications.
With this launch, Google will challenge Samsung Electronics Co., Ltd’s SSNLF dominant position in the foldable smartphone business.
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What To Expect From Pixel Fold: According to the documents, the upcoming foldable phone by Google, internally codenamed “Felix,” will feature the most resilient hinge on a foldable device. The company intends to promote the foldable phone as a compact and water-resistant device sporting a 5.8-inch exterior display.
Additionally, unfolding the phone will reveal a 7.6-inch tablet-like screen similar to that of Samsung’s foldable phones. It will be equipped with Google’s Tensor G2 chip, the same processor used in last year’s Pixel 7 and Pixel 7 Pro models, the report noted.
Expected Price Range: Pixel Fold is expected to be priced above $1,700, positioning it as a competitor to Samsung’s $1,799 Galaxy Z Fold 4.
Google did not immediately respond to Benzinga’s request for comments.
Why It’s Important: Google plans to offer incentives to entice people to switch to the Pixel Fold. This may include a trade-in program allowing users to exchange their existing Pixel, iPhone, or Android-powered phones for a discount on the new foldable phone, the report stated, citing internal documents.
Pixel Fold buyers may also be offered a complimentary Pixel Watch, the company’s latest smartwatch.
Previously it was reported that Samsung is mulling over the possibility of replacing Google with Microsoft Corporation’s MSFT Bing AI as the default search engine for its smartphones.
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