SSA relaunches public campaign to help Americans access benefits
The Social Security Administration (SSA) has officially reinstated National Social Security Month for April 2025. This marks the return of its national benefits awareness campaign for the first time since 2019.
The agency suspended the observance in 2020 due to the COVID-19 pandemic. It remained inactive during the Biden administration. Now, under President Donald Trump’s leadership, the SSA says the campaign will once again help Americans understand and access their Social Security benefits.
“President Trump has promised to protect Americans’ hard-earned Social Security benefits,” said Lee Dudek, Acting Commissioner of Social Security. “Resuming National Social Security Month aligns SSA’s workforce with the principle that government must serve the people.”
Outreach runs through August 2025
This year’s campaign won’t stop at the end of April. Instead, it will run through August 14—the 90th anniversary of the Social Security program. During this time, SSA will offer support through in-person services, phone calls, and online tools. The goal is to improve access for both current and future beneficiaries.
In addition, the relaunch is part of a larger modernization effort. SSA has ended contracts linked to diversity and inclusion programs. It has also returned remote employees to full-time, in-office roles. Moreover, several support staff have been reassigned to front-line customer service positions. The agency estimates that these changes will save over $1 billion.
Background and significance
National Social Security Month originally aimed to highlight benefit eligibility, retirement planning tools, and account access through the mySocialSecurity portal. This year’s campaign will remind Americans to review their earnings records, plan for retirement, and check their eligibility for benefits.
“Customer service is the mission,” Dudek said. “That means helping Americans where they are—whether online, over the phone, or in person.”
For updates and resources, visit ssa.gov.